The academy of the book
Marketing is a growth engine and a sensing organ — not a cost center. Learn to move with the market instead of against it.
Three ways in
Everyone arrives from a different place. Pick yours — each path starts free.
Claim the free toolkit and self-assessment promised in the appendix.
Free toolkit & assessment → 02 — MarketersWalk the full system — three eras, seven rules, five phases of practice.
The flagship program → 03 — LeadersMove a whole department from marching in step to moving as one.
The transformation track →Free. No marching required.
Each one captures where you are today and points to the next step. Drop your email to keep your results.
Seven questions. See exactly where you're still marching — and where you've started to dance.
Take the assessment →Measure learning velocity and decision latency. Come back weekly and watch the gap close.
Open the calculator →The book's exercises as clean, printable plates — for your desk, your team, your wall.
Browse the worksheets →From the book
A confident line through random points is still just a line you chose to draw.